Mon premier blog

The Referral Engine: Teaching Your Business to Market Itself John Jantsch
Publisher: Portfolio Hardcover

Learn how to help your sales staff become part of the referral strategy. I just finished The Referral Engine: Teaching Your Business To Market Itself by John Jantsch. By keeping these customers happy, they will send more business your way. John Jantsch, the author of the book, is clear from the very first sentence what his subject is. I've been telling friends about The Referral Engine for years now, and every time I reread it I find something new to share or to try out. The Referral Engine (John Jantsch): This book explores a process for referrals summed up in the tagline: 'teaching your business to market itself'. We need more simplicity and clarity. Campaigns is on the wane; word-of-mouth referrals are what drive business today,” John Jantsch, author of Duct Tape Marketing, says in his new book, The Referral Engine – Teaching Your Business to Market Itself. You can literally pick a pricing strategy from 1% Windfall and use it in your business today. Click here to see the video review. Discover how to engage customers through social media sites. The Referral Engine: Teaching Your Business to Market Itself.